Caribou Coffee
Caribou Coffee is the United State’s
second-largest specialty coffee retailer. Caribou Coffee outlets
concentrates on selling gourmet coffees, teas, and bakery goods.
They have over 464 coffeehouses in 18 states across US.
In 1990, on a trip to Denali National Park in
Alaska, newlyweds John and Kim Puckett thought of starting a chain
of coffee shops. And thus, Caribou Coffee was thought of. The
couple raised money to start the first Caribou Coffee shop in
Edina, Minnesota, a suburb of Minneapolis, in 1992. Following
several years of mixed performance, the Pucketts sold their
controlling interest in the company to Atlanta-based Crescent
Capital, which has since changed its name to Arcapita and still
manages the hugely successful coffee retail chain.
Caribou coffee chains guarantee a quality cup of
coffee every time you have it. According to them, “whether you buy
fresh, craft-roasted beans to brew at home, or a steaming cup that
we’ve prepared, you’re receiving our labor of love: our passion for
amazing coffee.”
The coffee beans are treated correctly right
from the start, as they selct the best green beans, create blends,
roast them, and then finally brew them while also maintains the
beans fresh. Caribou only accepts high quality coffee beans and
employs the highest standards of production. They even ask their
suppliers to hold their coffee in its parchment, a protective husk,
until they require it to be shipped to Caribou. After which,
roasting is the most critical process for converting these hard,
green seeds into the potentially aromatic beverage we all crave.
Caribou roasts only to replenish the small amounts their warehouse
can hold.
This ‘Just-in-Time’ process means that the
coffee you get is always packaged within hours roasting, locking in
the inherent character of the coffee from the time of roast until
the bag is open to be enjoyed as a beverage. Caribou’s packaging
process removes nearly 100% of oxygen, which is considered as
freshness culprit.
Caribou employs some of the world’s most famous
roast masters, have high quality standards, and follow a unique
roasting style. This all has helped them develop a very strong
reputation of providing the smoothest and best tasting cup of
coffee.
Caribou offers around 22 unique coffee drinks
ranging from light- to dark-roast coffees-of-the-day, to
espresso-based drinks like cappuccinos, lattes, and mochas, to
branded specialty drinks like our Caramel High Rise, Turtle Mocha,
and Mint Condition. They also offer Caribou coolers, which is their
cold coffee variant.
Caribou coffee chains also offer other drinks
like premium hot teas, hot cocoa, smoothies and kids cocoa. They
also offer baked foods, sandwiches, salads and other snack items.
To complement with the world’s best coffee, they also have bets
bakery products on offer. Bakery products like Blueberry muffins,
Reduced Fat Mountain Berry muffins, Chocolate Chips muffins,
Cinnamon Chip Scone, Reduced Fat Cranberry Orange scone, Lemon
Peppy Seed Loaf cakes and many other mouth watering bakery
products.
Caribou has topped 41 other regular and
decaffeinated Colombian and Kona coffees in tests performed for the
December 2004 edition of Consumer Reports. Inexpensive Eight
O’Clock and Dunkin’ Donuts placed second and third respectively,
beating brews from Starbucks and Seattle’s best.
Caribou Coffee recently partnered up with
General Mills to release granola bars that have real coffee in them
and come in four flavors: Vanilla Latte, Chocolate Mocha, Caramel
High Rise, and Mint Condition. The largest beverage company in the
world, Coca-Cola, is said to be soon coming out with a new iced
coffee beverage which is made with Caribou Coffee.
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